The covid-19 era has made us aware of the uncertainties we can face from start to end. It has taught us the value of security checks in life whether personal or professional, mental health or physical health. But most importantly it has opened our eyes to the benefits automation and digitization can give us.
From traditional to digital marketing, there has been a huge leap of operations in the marketing industry. The fast-evolving digitization cannot ignore the impact, a meaningful and well-implemented digital marketing campaign has on the business.
Not all companies were successful in this global pandemic because they failed to realize the importance of what is coming up in the market. However, among those who realized the perks of this digital world and tried to utilize every opportunity they could with their extraordinary promotional strategies are successful.
One of the major PR strategies that the brands seem to find is a balance between the relevance of the brand and staying in touch with the outside world without being insensitive.
The traditional way of marketing has been nullified like outdoor campaigns, product giveaways, and stale templates of corporates.
In this blog, I will show you the 5 most famous campaigns that have seen success in their PR and marketing strategies.
Burger King
The ‘Restaurant of Tomorrow’ campaign unveils the innovative restaurant design which calls for a ‘touchless’ order system.
This campaign will feature three lanes for “Pick-up”, “Park & Order”, and Drive-Thru” – among which one lane is devoted to delivery partners. Operation of the store will be through a solar charging system and a dine-in facility will be arranged on the second floor with proper seating arrangements. The Drive-Thru consumers will be given their orders with a conveyor belt at the pickup spot in the parking lot. They are supposed to place their order by scanning a QR code whereas customers without vehicles will be served through the walk-up window.
Take a look at their innovative marketing campaign –
Heineken
While partying with your friends you should not forget social responsibility and behave responsibly. This has been explained by the campaign of Heineken, which is aimed at giving support to HoReCa throughout the world, reminding the consumers to behave properly.
If anyone wants to live a life of freedom, free from the shackles of lockdown then they have to remain in response to the safety regulations. As these safety regulations are the new normal which will allow people to hang out and enjoy the nights with their friends. The catchy call to action is “socialize responsibly to keep bars open”.
The marketing campaign of Heineken is a true spoiler but it stresses the need of the hours and stands to the point with the ongoing situation. It aims at neither taking safety lightly nor compromising with the fun. Take a look at the campaign below for a better insight.
Starbucks Coffee
The famous and reliable food and beverage brand, Starbucks Coffee, is featuring its mobile application for contactless order and payment. The commercial line also claims that the customers can easily find their nearby Starbucks and can order and pay online. This is another example of the “New Normal” ad campaign during the Covid-19 pandemic. The brand potentially gives a hidden message through this campaign that you can truth them with your full capacity and that they won’t disappoint you even in the post-covid19 world.
Check out the video below for more details about the brand.
Durex
The ‘Let’s not go back to normal’ campaign leads to the much-needed step towards a positive change for the better. It utilizes the Covid-19 era in a clever way. This ad campaign has communicated bravely the horrifying issues that the world is facing in this period. The problems related to condoms, of course, should not be considered a social shame. It depicts the public issues which prevent people from carrying or using protection shields in the old normal world.
Durex shows the need to revolutionize society and the mindset of people and shamming women or men because they are thinking about their safety. Check out the video below for a better understanding.
Hyundai
The automobile industry has faced a standstill due to the global economic and health existential crisis, Hyundai comes up with an effort to embrace safety as a feature that everyone should be specialized in.
In Hyundai’s digital marketing ad campaign it has laid strict focus on safety announcing that Hyundai has made safety technology available widely. This helps us to understand that “New Normal” has brought safety into our lives through some brands.
Check out the video for details of the campaign.