5 Tips on Choosing the Right Keywords

More than 50% of consumers use Google to research their purchases before making a purchase.

The search engine takes those search terms or keywords to find relevant results. And if your business isn’t listed on the front page you won’t get much traffic.

How do you choose the correct keywords for the most awe-struck traffic? Which keywords work best for your business? How can you be sure? Can you do it all by yourself? This article looks at how to choose the right keywords and how you need an SEO agency to help.

You will learn about key types of keywords and how to find the most effective terms. You will then find out how to refine those phrases and use them within your landing pages.

The goal is to drive the highest amount of traffic targeted at your site. If you want to know how to read then our 7 tips on choosing the right keywords are below.

Analyze the Purpose of Search

The purpose of the search helps to determine which keywords to choose from based on why people are searching. They are divided into three categories:

Navigation – user wants to find another webpage
Information – researching a topic
Commercial – the desire to buy
Choosing the right keywords with the best results you need to think about as your customer.
Searches such as ‘buy cheap water heater’ are very different from ‘heater water broke’ questions. One is a trade key phrase and the other is informative.

Ideally, you should provide content in all three areas to complete your call to action (CTA). Your keywords will refer to different landing pages or web pages assigned to those search terms.

In the case of an information search, you must provide different content related to that statement. Blog articles are excellent for this type of search and may contain several keywords. Naturally, you need to link that content to your product pages or contact forms.

Commercial or short-term goals are easy to focus on but also very competitive. That’s why hiring an SEO Agency to write your copy can help match your keywords when Google crawls your site.

Understand Keyword Types

Before embarking on keyword research, consider three different types.

Head keywords
Body keywords
Long keyword

Keywords are one or two words long and return a mountain of search results. Consider Google’s ‘birthday cards’ which are similar to 1.17 billion pages. Body keywords are long distances, usually two to three words. Googling ‘mother’s birthday cards’ now show 3 million results.

Long-tail sentences four words at once. They produce solid results and many people have learned to use them while searching. As you can imagine, it is very difficult to quantify keywords in your head. However, it is easier and more productive to focus on the long tail.

Refine your keywords with LSI

Latent Semantic Indexing or LSI is an integrated way of talking about word combinations.

Google uses LSI to generate contextually related results. In other words, the search engine is trying to understand what you mean by your keywords. To show this, go to Google and start typing the phrase.

The autocomplete menu shows results based on your keywords. But as you continue to type, those phrases will change. That’s because Google identifies more opportunities as your long-tail search grows.

Related searches will be displayed at the bottom of the screen as well. Use these semantic or related words to refine your list of keywords. Google has identified it as important, so use it to your advantage.

Review the Competition

Another great way to find the best keywords for our competing websites.

Tools like SEMRush help analyze traffic to any website, including your competition. Use it to understand their level position. Then use the findings to help shape your strategy.

However, SEMRush is not free. That is why many companies hire an SEO company to do this research for them. Not only do they get those reports but the SEO agency is doing a hard job for them.

Keywords and Social Media

Adding keywords to your content takes a special skill. Yet many websites seem to include keywords in their content and hopefully good.

Google only scans the spam-filled pages and removes them or puts them down too high. Finding the right mix of keywords and related sentences in your copy of the text is essential. Other than that, all your hard work is a waste of time. Also, comparing the right image with the right keyword can lead to a huge leap in levels.

At Adosy, our main SEO strategy is based on good website content. SEO is about a good website copy, insightful blogs, and articles. This will help your website ranking and read better. This is something that should be right from the start.

What Are The Key Takeaways?

We have seen that choosing the best keywords will have a huge impact on your business website ratings. You can do some research yourself but it takes time, skill, and expertise to get it right. That’s why it’s important to hire the best SEO agency if you want to rate on the first page.

We do not use automated systems to select the right keywords for your site. Our work is clear, which means you will see real results with your Google Analytics dashboard.