Search Engine Optimization is a very important element to make your website rank higher in the Google search results. It can prove to be a valuable asset to your website.
WordPress has a vast usage capacity and more than 60% of the websites are made on WordPress. If you toss a coin, there are 40% chances of a website being built on WordPress.
Websites like Facebook, Star Wars Blog, PlayStation, eBay, etc. use it. The WordPress site has around 2 million visitors every month which shows its organic growth. Every search engine is built on WordPress.
Bloggers do lack behind while they are optimizing the SEO analysis of the content. Generally, they mess up the Yoast plugin.
You should prefer WordPress.org over WordPress.com as the former provides all the facilities of optimizing and customizing your themes, plugins, and widgets. Whereas WordPress.com has no flexibility, no FTP access, and is not ideal for SEO.
Here are 7 ways through which you can improve your SEO on WordPress site:
Choose A WordPress Theme For The Best SEO
An SEO-friendly theme for your WordPress will benefit your SEO analysis and it is crucial for the success of the blog. Visuals and interactions are much more important for your website as it makes the website look interesting. The SEO exists at the bottom of a WordPress theme. Following are the best SEO themes you should consider while choosing a theme:
Identify Your Preferred Domain
There are two types of domain, among which you can choose: www or non-www. There will be confusion between the search engine bots because the site opens from both www and non-www. The preferred domain can be selected using Webmasters or by using redirection. Generally, 302 redirects are used in the WordPress site. Hence, it is important to redirect 301 redirections by using the .htaccess file
Optimize the URL/Permalinks
There should be no % characters or any PHP in the URL’s and it should be optimized proficiently. For example, the URL must be like this – www.xyz.com/20%.php. The main keyword which best describes the content in the website should be included in the URL name like, https://www.searchenginejournal.com/seo-101/what-people-search-for/
While you are setting permalinks for your blog, go to settings of WordPress and then select permalinks and choose the required structure. You can also customize the permalinks if you want.
Turn On Breadcrumbs
Breadcrumbs are generally not considered important by the bloggers and are omitted to be turned on by them. SEO pros should consider this point very important as this appears on the top of the website or under the navigation bar.
With the help of the Yoast Plugin, breadcrumbs can be added in a matter of fewer than 5 minutes. Just by following some simple steps, you can successfully add breadcrumbs to your website.
Yoast SEO> Search Appearance> Breadcrumbs> Enabled.
Decide to Enable Or Disable Comments In The WordPress Website
Deleting or removing comments puts an effect on the rankings, as exclaimed by John Mueller. Enabling or disabling the comments is a tough decision that completely depends on the condition of your website. Sometimes bloggers want to keep some comments which depends on how spammy the comments are.
You may not want to keep the comments section on your website, because the comments with bad spelling or grammatical errors can affect your website’s rankings. It completely depends on you if you want the comments section or you don’t want it, although it is not compulsory to have one.
Choosing of SEO-Friendly Plugins
While choosing plugins for your website, you must keep in mind that you are not selecting them randomly. When you start bringing in a lot of plugins for your WordPress website, then you attract a lot of baggage along with it. The WordPress website will be filled with a lot of coding bloats, heavy mark-up, and non-semantic codes that drop the speed of the page.
Here is some important plugin for your WordPress website:
- Sucuri – This is important for security as it reduces malware attacks.
- Vault Press – This allows to back up the data, protecting from any loss.
- Limit Login Attempts – It blocks the hackers by reducing login attempts.
- SEO Wizard – This provides redirections if you are not familiar with the .htaccess file.
- Yoast Plugin – It is one of the best plugins for WordPress websites and performs Search Engine Optimization for any website. It considers two factors while ranking web pages – Readability and SEO. To rank higher in search results of Google you need to have a good score in both.
Blocking the Pages Using Your Robots.txt File
The Robots.txt file is a very important file that helps the bots to crawl relevant pages. It must allow some important pages and block the unnecessary ones. You cannot mess up with this file as it can create a lot of mess for you and an SEO analyst knows the harm it can do to your website. Robots.txt file can cause a low ranking of the website for which you need to conduct a technical audit to solve the issues in the file. You need to grasp the basics to edit the robots.txt file.
The following are highly recommended to be reviewed:
- Thank You pages
- Admin-level Pages
WordPress is used widely by several people around the globe as a content management system. WordPress teaches you proper techniques for optimizing your website and make it appear high in the search results. Search engines are very smart and they just search for the appropriate keywords.
Just maintain your SEO and Readability content. You can choose CMS from various options such as Drupal, Joomla, etc. but the service that WordPress provides is nowhere to be found The content is easier to manage, optimize, and provides the best results for boosting the performance of the website.
If you want to know more about Search Engine Optimization, feel free to contact us and know more about it.