Digital marketing effects on business is unbelievable. Whether you already have your online store or are just starting your journey with e-commerce – you will not succeed unless you can attract customers to your e-business.
Of course, that sounds easier said than done – finding online store users can be difficult and time-consuming.
As more people move to digital forums because of their many daily shopping activities, e-commerce has been growing rapidly over the years. When we were hit by a global epidemic, we were forced to move to the Internet. Lockdown rules ensured we didn’t get out. In a time like this, as there are thousands of small businesses and e-commerce sites available, it is very difficult to bring the right customers to your site. Those who travel long distances to their customers are the ones who stand out from the crowd.
Whether you own a mom-and-pop business or working for a major eCommerce giant like Amazon, growing online marketing is like throwing a strike – it looks a lot easier than you are.
What are the secrets to helping us reach higher conversion rates? How can we bring the most relevant customers to our sites? With this blog, we will understand how to increase online sales with the best digital marketing strategies. Let’s get started!
How to Increase Online Customers From 0-100 Through Digital Marketing?
1. Increase Product Visibility
Visual representation of products often catches users’ attention more easily compared to text content. If a product is visually appealing, there is a good chance that the target audience will click on it to view more details. There are a few tools available today that allow users to zoom in on products, offer a 360-degree view, and see what the product will look like when used. One such example is Lenskart, where the user can try glasses or mirrors to see what they will look like in them.
2. Collect Target Lead with Quizzes
One of the biggest challenges as an advertiser is to turn a potential customer into a leader. Incorporating leading production queries on your site can be a great way to collect leads. One of the best examples of a leading generation quiz is the Function of Beauty quiz on their homepage.
Questions help you determine your hair type based on a few basic questions. They also offer a special discount when a user subscribes to their products. So, collect super-targeted leads. That is how you can check the digital marketing effects on business.
3. Make Sure Your Site Is Mobile Friendly
With the internet in our hands, many people have easy access to e-commerce sites. If you want to know how to increase online sales, one of the best ways to do that is to make sure your website is user-friendly. As a customer myself, I would click on a site with the wrong mobile connection to switch to a more convenient one. Ensuring that cart and exit buttons are easily accessible is essential for improving online sales.
4. Leverage Performance Intelligence
With the development of artificial intelligence, another way to improve online marketing is to use technology. A few algorithms help you predict customer behavior based on past data. Metrics like jump rate, engagement rate, and conversion rates can be tracked to get important information about your digital marketing strategies. Data collection will help you provide more targeted ads, emails, product recommendations. This can help you ensure that customers return to your site in the future. Doing practical-related lessons will help you develop back-to-back strategies and plan better.
5. Make Your Products Available On Social Media
With the Facebook market and the new Instagram shopping options on social media, it would be a good idea to make your products available on these forums. Building your product presence on social media can also ensure that your products and services are available on these forums. As we live in the digital age, most of us spend a lot of time on social media, and being able to easily click something on social media is a way to increase online sales.
6. Automate With Chatbots
Although chatbots fall under powerful AI, they should be mentioned separately as this may be the first point of contact a potential customer has. If chatbot sensitivity is good and can answer questions asked by a customer, it can make every shopping experience very convenient. Thus allowing them to get into their shopping carts. A friendly shopping bot can provide personal information and influence the purchase. They can serve as excellent sales representatives and inform the customer of any discounts available on the site.
7. Focus More On Social Media Activity
Social media is one of the channels that allow you to promote for free. Yes, if you publish ads between networks, you will pay, but the presence is just free.
And it can bring many benefits too!
The key to success on social media is to provide amazing content. You have to be attractive and outstanding so that people will want to follow you. If you can do that, you will have a good marketing channel at no financial cost. So what should you do to attract customers using social media?
- Send regularly – at least daily, so customers don’t forget you (but not at all – if you post because you should, there may be a reversible result!)
- Engage your users – ask questions, answer their opinions, try to capture their attention
- choose the best channels for your business, but stay focused on Facebook and Pinterest, because the ones that drive the most people in online stores (FB: 55%; Pinterest: 25%)
- Use graphics – posts with images usually get 50% more engagement from others
8. Personalised Content
In a highly competitive environment, providing customers with personalized content is a great way to improve online sales. There is a lot of data available to us. Collecting this data, analyzing it, and coming up with important recommendations for reading your interests, customer behavior, and demographics will help you create better brand campaigns, content, and information that affects your customers.
One such type that offers good personalized recommendations would be Spotify. Based on customer listening history, Spotify creates weekly playlists. Netflix, Amazon, and Apple Music are some such examples.
9. Use the Wish List
Customers often add items to their shopping list to purchase later. With their busy schedules, however, they may need to be moved to reach the final purchase step. This is where you can use the wish list to your advantage. Sending reminder emails or app notifications about sales of permits and subcategories will create a sense of urgency for the customer. So, pushing them to buy.
10. Flexible Delivery Options
There have been several times when I did not end up ordering something because the delivery option provided did not suit my needs. Providing the right options for customers, such as different delivery times or dates, will help them choose according to their agreement. BigBasket offers a variety of delivery spaces. Doing so allows the customer to choose a time that best suits his or her daily schedule and will help retain customers and ensure that they complete their purchase orders.
Conclusion
Digital marketing strategies are important to help you stay ahead of the competition in the digital age. We hope you now have a better idea of how to increase online sales. If you have other digital marketing strategies in mind, leave them in the comments below. When you are new to digital advertising and would like to learn more about this topic, taking an online digital marketing course can help you improve your skills.
If you feel that you are facing any issues to develop your online sales and attract a good amount of people, then please feel free to reach out to us. We have some of the best digital strategies in our bag for your business. That is how you can check the digital marketing effects on business.