SEO stands for “Search Engine Optimization”, which means to bring traffic to your business website. Due to traffic flow, you can earn more revenue and as a result, sell more. National SEO is required to be visible in the search results of people locally and nationally while Local SEO ensures that the website appears in local SERPs.
This strategy is very helpful for the marketing and sales of products and services to local leads and customers.
The focus should be on optimizing some specific SEO-to-do’s, as the bigger brands are busy building SEOs for broader keywords for brand promotion. They don’t focus on value proposition but a newly started venture cannot bring in traffic without targeting the specific areas of branding.
Search Engine Performance will ensure that your website works as hard as it should.
Imagine you have a website for digital marketing. You offer discounts on your study management system (LMS).
With good SEO, you will use keywords like, “How to Learn Digital Marketing” or “Digital Marketing Work”. This will increase the chances of your website being ranked high on Google and will generate more sales for you.
Following are some tips that you need to follow to optimize a website with suitable SEO:
Choosing The Correct URL
Choosing the right domain name for your website is very important. This is the address visitors will type in the search bar. The first thing visitors notice on your website is a domain name as a large sign in front of a store.
This is also the first place which Google looks to understand the topic of your content in the website.
With this in mind keep all your website URLs clean. No space, no characters, no hashtags, no page id is required. It should just include your business name or a keyword related to it. For example, www.indianmarketingschool.com. This name is a perfect blend of the business name and the requirement of search engines.
Creation of Titles and Descriptions For Every Page
Audiences should know what services and products your business offers. It is therefore very important to design a relevant theme and description for your website.
Hovering is a step that connects one webpage to another. Whenever you point the title in a web page web page under the mouse, a short description appears on the screen which gives you information about the topic. The title and the description are the initial elements tracked by search engines to obtain the site’s ranking.
Utilize Anchor Text
Use anchor text as you write your blog text will help users navigate your website and search for what they want. Anchor text is a clickable link to a link that visitors can use to direct you to another web page, either within your site or anywhere online.
You know what you don’t need to miss when you write an anchor text – “Keyword”
It should also include phrases that describe what you are exactly doing online. It is, hence, a great way to boost the SEO of your website. But be wise in using the anchor texts as it should excite your users otherwise it may create some red flags for you in Google.
Add Alt Text To All Your Images
Search engines sometimes overlook the images on your website, although not denying the fact that they are great at reading your images.
Alt-text is looked for by the search engines to understand what’s written on the images. This explains a concise explanation about each image on your site. While writing alt text remember to include the keywords related to the image you use and also some keywords for describing your word.
Give Your Site Structure With The Right Headers
Including titles and subtitles on your website is very necessary as no one wants to read those long paragraphs. Users always prefer segregated solutions to their problems. Using the correct hierarchy will help search engines understand your content better.
The title of the page must be defined in the H1 category as it is the most important part of your website. The H1 should precisely describe the content that your website contains. Choosing the title for your page is the main task as it should be filled with keywords that will finally make the work of an SEO expert easy. While H1 refers to the heading in your website, H2 and H3 are titles and subtitles.
The more simplified and structured your content, the more search engines will love your website and make it to the top in a better rank.
Pingback: How To Start Your Digital Marketing Career? - Indian Marketing School