How to improve your website ranking? The world wants to be on Number 1. Every business page or website wants to rank number 1 on google to boost their sales. Being at the top is the basic desire of every business. The reasons are very genuine for this – high sales growth, creation of traffic on the website, improvement in the potentiality for sales, and many more.
Delegating the responsibility of optimizing one’s website is required at all times because handling and updating a website every day is very crucial to boost it to the top for business growth.
How To Rank A Business In Google is a very tedious job even for the most experienced and skilled business people. Small businesses struggle to reach out there yet there is no guarantee as to the achievement of the target. There is always the uncertainty of boosting to the topmost feat.
Your business appearing on the topmost results of the search engines through the business niche or the keywords are more important than ranking. Therefore, this blog will guide you through some tricks of improving your search engine optimization to appear higher in the search results and have plenty of leads. Following are some of the life-saving tricks that you must inculcate and then you shall have a perfect start.
Targeting The Niche
Shifting your focus from general products to some more specific products can yield better results to you. What’s the use of competing with bigger brands? It is very easy for them to outrank your business. Big brands spend seemingly unlimited cash on marketing and advertising, as a result, no small business or start-up can outgrow the pond of the big players. Hence, you will just end up wasting your money time, and effort.
Going niche is therefore the need of the hour for small start-ups. Choosing keywords that are less complicated and which targets specific products or services is the main mantra you need to follow to get yourself to the top. After all, you can be a “big fish” in a small pond.
Choosing Genuine Words
No one wants to have the credit which belongs to wrong or obscure words. Here, I come up with a more genuine solution to this problem. Using words that are realistic and genuine can help you significantly instead of using meaningless words to rank. Words like “archbishop”, “melody nubbie doll” can help you rank up in the search bar for a couple of days. But do you as a business person want to rank for something like this which is not even a legible product?
I am sure you want to rank for the words that people are looking for, queries that require legitimate answers. Looking for words that have a higher number of searches and low competition can help you authorize your website. Once your website is authorized you can always move to more competitive keywords.
Optimisation of Each Line of Content For Better Keywords
Remember one thing while writing your website content, Google wants you to do justice to the topic. Once the niche part is done and you have selected the right keywords, it is necessary to place them at the correct positions in your content. Comprehensive content which explains the topic well is required. Writing in-depth about the topic without overusing the keywords is important, thereby, using them in a variety of ways.
For example,
- URL: Instead of using the URL www.indianmarketing.com/wshi22//.htm, use www.indianmarketingschool.com/product/certification-in-sales-and-marketing/ or www.adosy.in/search-engine-optimization/
- Title tag
- Keywords throughout your content in various ways
- Headings: h1. H2, h3, etc.
- Alt image captions and tag wherever necessary.
Adding Tons of High-Quality Content To Your Website
Just don’t add content to your website just for the sake of adding it or just To Rank A Business In Google . Add valuable content if you are passionate about appearing in the top rank in Google search results. According to research by Content Marketing Institute, 90% of the business to business firms use content marketing as a tool to boost their sales. Their marketing strategy includes – blog posts, webinars, brochures, newsletters, videos, etc.
There are lots of benefits of adding new and fresh content to your website. First, more content is the solution of adding more realistic keywords, which increases and compels Google to put you up higher in the search results. Second, you create an opportunity of adding more links to your website if you have enough content to represent it, moreover, you make people stay more on your website with your skills of content marketing.
Including Lots of To Your Website
Adding links to your blogs can improve your website ranking. According to several types of research, links contribute to the single most important element to be added to your website for grabbing that high position in the search engines which will boost your sales.
- Making content that can be used at all times and which is used by other bloggers or content creators to link to their website. (For Example – how to use, upload, guides, etc.)
- Visiting sites like Yelp, Google My Business, etc. to add your business to local directories.
- Getting free PR – mentions and links
- Posting like a guest on other websites belonging to your niche as the increased visibility will yield results.
- Replacing broken and meaningless links in other websites from the links to your website.
Conclusion
Although there is no clear solution for you to improve your website ranking of Google by following the above tricks, you always have to try so that you are not called a loser. Just by targeting the realistic keywords and the correct people who are looking for the content you are writing, your chances improve. After all,
“You can’t win a war. Someone else just loses.” ― Alexandra Christo
Reach out to Adosy if you aspire to be top of the google searches and boost your sales.