With nearly 4 billion people worldwide currently connected to the Internet, there has never been a better time for businesses to incorporate blogging into their marketing strategy.
Blogging not only drives website traffic and promotes your products and services, but also helps you build trust with your potential customers. The basis of any online marketing strategy for a small business is finding more questions and sales by making sure that when people search for your product or service online, they find your business.
Learn the benefits of business blogging and why regular blogging will give your online marketing momentum a boost. In this post, we will highlight the many benefits of business blogging and how you can get started by creating relevant content that drives incoming and outgoing traffic to your site.
Blogging Improves SEO
You already know how important search engine quality is to the success of your small business. However, if you are like most small business owners, you probably do not fully understand what it takes to be well-positioned, and why you are not on Google 1 page during your intended search.
Your web copy may be professionally built – professionally packaged full of highly related keywords, but you still do not rank near page 1 on Google.
This is because Google ranks pages according to how “authorized” they are. This means that setting up your site requires a lot of incoming links from related pages to other websites.
There are many resources for creating “black hat” links out there, however, if you use these spam tactics you are opening yourself up for punishment by Google – the last thing you want to happen. Google has been penalizing many websites over the past year.
It is also important to note that not all links are created equal. A link from a reputable page, for example, a major newspaper or, holds more authority than a link from a personal blog that has not been updated in two years.
The best way to build good-quality links is to create great content that is shared and linked with people who love your industry or niche, according to your quality. Your blog provides you with a good platform to publish this deadly content.
You can also use blog content to get social media.
Blogging your business also helps you find yourself through social media. Each time you create a new topic, you create content that people can share on social media – Twitter, LinkedIn, Facebook, and Pinterest – which helps to expose your business to a new audience that they may not yet know.
Blog content also helps keep your social media presence alive.
Instead of asking your social media manager to always create new social media content (or create your content), your blog can serve as a repository for content.
You enhance your social reach with blog content and attract new website visitors to your blog through your social media channels. A very symbiotic relationship, I must say.
It helps to turn traffic into a trail.
Now that you have the traffic coming to your site with your blog, you have the opportunity to turn that website traffic into a trend.
As every blog post you write is another index page, each post is a new opportunity to generate new leads.
The way this works is straightforward: Just add a productive call to action in every blog post.
Often, this call to action leads to things like free eBooks, white papers, fact sheets, webinars, tests, or basically, any content material that someone else may agree to share their information with.
It drives long-term results.
The best business blogs answer common questions their readers and customers have.
Whenever you create important content or articles for your intended audience, it will establish you as an industry leader or authority in their eyes.
Can you visualize the impact of posting an educational blog post you wrote to clear things up for a confused customer? Or how many other deals can a retailer close if earners receive blog content written by their reseller?
“Design authority” is not a useless metric as concrete as traffic and trails, but it is a very powerful object. You can use it to measure sales power.
Because at the end of the day, that’s a lot of your blog posts.
Blogging Builds Your Brand And Company Voice
Everyone is constantly bombarded with the importance of branding in marketing. The images, copy tone, and feel of your website are all important aspects of a beautiful, memorable product.
However, blogging is an often overlooked way to promote your brand while giving your name. The style of writing, the type of images you use, and the structure of your blog are all things that you can customize to fit your business.
Maybe you run a fun and exciting fashion business? How much better it is to establish a brand with your voice than to make a fun, exciting blog? Your blog will be filled with good content written in a way that reflects your company’s values and brand identity.
Ultimately, a well-maintained blog is an easy way to reach a large number of targeted readers anytime and anywhere. It is your customers’ first, free product that sets the tone for all your interactions. If you offer a large amount at no cost, there is a good chance they will become your customers. With all that in mind, start posting quality content and preparing customers to come to you.